AABA

Home
Archive
About
You're too old for this (in the best way)
The tweet by a band called Wednesday about a tour to SXSW
 • 
Will Chernoff

March 2022

Celebrating old music killing new music
Is old music killing new music? The answer isn’t what you think: let’s talk about why it’s actually worth celebrating.
 • 
Will Chernoff

February 2022

The brilliant PR of Neil Young, Spotify & Joe Rogan
Different audiences want to hear different things, and I think this story is a brilliant PR move by all sides.
 • 
Will Chernoff

January 2022

Baby, I Love Your Pay 💵
Rock stars are wrong when they complain about low pay on streaming.
 • 
Will Chernoff

December 2021

Stop saying “artists need to be media businesses”
Did you see those tweets by Wendy MacNoughton? Making content 2x/week is not what emerging artists need to do.
 • 
Will Chernoff

July 2021

Seth Godin answered my question about streaming
Seth's response is great food for thought as you navigate all the stories around Spotify this year
 • 
Will Chernoff

April 2021

Maria Schneider's whales
Once you find enough whales, you can leave Spotify or YouTube if you want.
 • 
Will Chernoff

January 2021

October's Very Ownership 🦉
I'm ready for Drake to upend the recording industry.
 • 
Will Chernoff

October 2020

The founding mission statement of my music website
The future of music journalism?
 • 
Will Chernoff

September 2020

The Problem With Music in the 2020s
Steve Albini probably hoped it wouldn't ring as true 27 years later.
 • 
Will Chernoff

August 2020

Reflecting on my failure to become a professional musician
I worked for a decade on the skills I would need for that career identity.
 • 
Will Chernoff

July 2020

Dear Sessions: you're weird
This livestreaming venture feels sketchy to me, but it speaks truth.
 • 
Will Chernoff
© 2024 William Chernoff
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great culture